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Brand strategy
& identity

Brand strategy and brand identity are key components of brand management and play crucial roles in how a company is perceived by its target audience.
Brand strategy is a long-term plan that outlines specific goals, objectives, and guidelines for building and managing a brand. It involves decisions and actions aimed at creating a unique and valuable position for a brand in the market.
  • Brand Positioning
    Defining where the brand stands relative to competitors and in the minds of consumers.


  • Target Audience
    Identifying and understanding the specific audience the brand aims to reach.
  • Brand Promise
    Clearly articulating what the brand stands for and the value it delivers to customers.
  • Brand Architecture
    Determining the structure and relationships between different products or sub-brands within a brand portfolio.
  • Competitive Analysis
    Assessing the strengths and weaknesses of competitors to identify opportunities and threats.
  • Messaging
    Developing consistent and compelling messages that convey the brand's unique attributes.
In summary, brand strategy focuses on the overall plan and positioning of a brand in the market, while brand identity deals with the visual and sensory elements that help create a distinct and memorable brand image. Both are integral to building a strong and successful brand.